This is an interesting article about a new trend in entrepreneurial innovation: products designed to facilitate a good night’s sleep. The article discusses the innovations of various “sleep entrepreneurs.” All of whom, the article states, have done their research. Describing one sleep entrepreneur, the article states: “Sleep disruptions, apparently, can cure sleep disruption (and Mr. Olsen, like all good sleep entrepreneurs, has the research to prove it).”

The article also discusses how companies are striving to educate their employees on the importance of sleep. One company, Aetna, “[pays] its workers up to $500 a year if they can prove they have slept for seven hours or more for 20 days in a row.”

Tom Kelley talked about the “human element” that goes into designing products or services. These sleep entrepreneurs are working to tap into that human element, and this article tracks exactly how.