When we think of crowdfunding, most people think of innovative new products or gimmicky “as seen on TV” type products. Other than physical products, one might also associate crowdfunding with the endless pleas from random people from high school beseeching you on Facebook to subsidize their new indie film project (read – unemployment), or mission trip (read – free vacation). However, one form of crowdfunding that often does not get attention are new forms of investment where entrepreneurs have broken down the traditional barriers to entry to allow a new generation of Internet users to invest in real estate, startups, even lawsuits. This article details a few of the real estate platforms available.
I agree with your statement, the average person would not be aware of investment crowdfunding. One thing I wish the article further clarified is the risk associated with the five methods.