This article draws an interesting connection between the talk we heard two weeks ago from the “solar group” and the need for major companies to listen to customers reports about how they allocated resources and choose initiatives. The article points to a survey done by Unilever which polled 20,000 people to figure out how much sustainability played into the decision making process for buyers. “33 percent said that given the option, they would choose to buy from brands that are focused on sustainability.” Apple’s recent announcement that it now runs all of its facilities, worldwide, off clean energy should not only help the environment, but also its bottom line as it positions itself as the “clean” tech company. It doesn’t hurt that they already imbibes cleanliness through the sleek design of their products and bright, inviting stores. Even before hearing this announcement, I thought of Apple as a “clean, bright, earth friendly company.” Clearly this is by design and I’m just happy to see some companies take steps to be environmentally conscious. Apple also announced plans for solar and wind farms in Nevada and China. Will be interesting to see if Apple disrupts the clean energy field when it applies its entrepreneurial and inventive juices to these projects.