What’s Behind the Surge in Giving Circles – WSJ
Adriana Loson-Ceballos wanted to help support nonprofits serving the Latino community in San Diego. But as a doctoral student, she didn’t have much money to donate and worried that her gift wouldn’t be large enough to make a real impact.
After she posted her concern on social media, a friend suggested she start a “giving circle,” where like-minded individuals can pool their money and collectively decide where to donate it. About a year ago, the 32-year-old launched the San Diego Latino Giving Circle, recruiting members from within her social and professional networks via word-of-mouth and asking others to do the same.