How important is a business’s public image?

I’m wondering if bad press for a CEO, entrepreneur, or entire company really has any substantial affect on the business. My working theory is no, PR disasters matter very little compared to the quality of a company’s product. Of course, it depends on how you define “PR disaster,” but bear with me.

A few weeks ago Uber found itself in the news for some questionable activity. First, a #deleteuber campaign was sparked after the company attempted to service people at airports amid protests to President Trumps “travel ban.” This was subsequently followed by a lawsuit from Google, sexual harassment claims from female employees, and the release of an unflattering video of CEO Travis Kalanick. In the video, Kalanick can be seen arguing with an Uber driver who is disgruntled at the decrease in price and demand for uberBlack services. Most recently, one of Uber’s self-driving cars was involved in an accident, which caused them to suspend their testing.

https://www.recode.net/2017/2/28/14766964/video-uber-travis-kalanick-driver-argument

http://thehill.com/policy/transportation/322317-uber-shifts-into-damage-control-mode

But, despite a rough beginning to 2017, Uber appears relatively unscathed. Of course, that’s mostly conjecture, as Uber isn’t obligated to publish numbers like a publicly traded company is, but there don’t seem to be any observable consequences. Uber self-driving cars are back on the roads and I’m willing to guess any “protestors” who deleted their Uber phone app have redownloaded it by now.

But, in contrast to my general impression that Uber is growing/stronger than ever, there is some data showing that Lyft, an alternative rideshare service, is gaining in market share.

http://www.valuewalk.com/2017/03/uber-vs-lyft-political/

When thinking of PR disasters, or what should have been one, Mark Zuckerberg comes to mind. In 2013 some messages sent by Zuckerberg while he was at Harvard surfaced revealing a disturbing view on privacy. In the relevant conversation, Zuckerberg appeared to be bragging to a friend about all the information students at Harvard had freely offered him, and then he called them “dumb f**ks” for doing so.

http://www.businessinsider.com/well-these-new-zuckerberg-ims-wont-help-facebooks-privacy-problems-2010-5

I found this conversation deeply troubling at the time, and still do, but I, alongside nearly everyone else in the world, continued to use Facebook. More recently, Facebook successfully brushed aside a “fake news” problem and allegations of left-leaning censorship.

As further support, think of Coca-Cola’s colorful history, Nike’s abuse use of cheap labor, or the fact that Foxconn, a manufacturer of Iphones, put suicide nets up on the sides of its buildings. These all seem like PR nightmares that should have negatively impacted a company, right?

http://www.telegraph.co.uk/news/worldnews/asia/china/9006988/Mass-suicide-protest-at-Apple-manufacturer-Foxconn-factory.html

http://www.businessinsider.com/how-nike-fixed-its-sweatshop-image-2015-6

 

How Entrepreneurs Can Deal With Depression

Link

When we think of entrepreneurship we all probably think of business plans, expansion strategies, disruptive technologies, and marketing. I think this article is important because it deals with something that is less commonly thought of; the mental health of entrepreneurs. Entrepreneurship is risky – and with risk comes stress, and potentially failure. While failure can actually be good for an enterprise (such as the idea that it’s good to fail early on) it can exacerbate, or even cause, feelings of depression.

I think my personal take-away from this is that there isn’t a particular ‘type’ of entrepreneur that is susceptible to depression, and that it isn’t even necessarily correlated to success.

Overcoming 3 Challenges African-American Female Entrepreneurs Face

This article highlights three obstacles that have relevance to entrepreneurs today. The lack of financing is one that is featured.

Overcoming 3 Challenges African-American Female Entrepreneurs Face

http://www.eurweb.com/2017/02/overcoming-3-challenges-african-american-female-entrepreneurs-face/#

 

Stressed businesswoman sitting at desk in office

Overcoming 3 Challenges African-American Female Entrepreneurs Face

*Female entrepreneurship is exploding, especially among minorities, and African-American women are leading the way. In 1997, just one in six businesses were owned by minority women.By 2015, this number had increased to one in three, according to an American Express OPEN report. And while the number of firms owned by non-minority women increased by 40 percent over this period, the number of firms owned by African-American women increased by 322 percent.

African-American women start businesses at a rate six times the national average for all businesses, and now own 1.3 million businesses, employing nearly 300,000 workers and creating $52.6 billion in revenue every year.

But despite these advances, African-American women continue to face obstacles to progress, ranging from lack of financing to lack of confidence. Here’s a look at some of the hurdles female African-American entrepreneurs often face, along with some tips on how to overcome them.

Getting Financing

Lack of cash is one of the biggest causes of small business failure, making financing a major priority for any successful company. Financing is especially tight for female-owned companies, with fewer than 3 percent receiving venture capital funding. Unless your firm can demonstrate billion-dollar potential to investors, you stand the best chance of attracting venture capital if you apply to a firm run by female-owned or African-American partners. For instance, Joanne Wilson’s Gotham Gal Ventures deliberately seeks out startups run by African-American women. There are also grants specifically geared toward women and African-Americans, such as the SBA Office of Women’s Business Ownership InnovateHER Innovating for Women Business Challenge, or grants from the Department of Commerce’s Minority Business Development Agency.

The SBA also offers small business loans, which are another means of financing. You have the best odds of getting an SBA loan if your company has been in business for at least two years and has a track record of a steady cash flow to cover loan repayments, says SmartBiz CEO Evan Singer. Bank lenders similarly seek a good credit history when considering loan applications.

If these financing routes don’t succeed for you, don’t give up! Most people actually start their businesses with their own savings or credit cards or loans from family and friends. You can also try business crowdfunding sites such as Fundable.

Finding Mentors

You’ll find it easier to apply for a loan or grant if you have an experienced mentor to guide you. Finding a mentor is another area where African-American women tend to face challenges. Fortunately, there are some excellent resources to assist you with this problem. One of the best is SCORE, an SBA partner with thousands of volunteer mentors all over the country. SCORE mentors can help you develop your business plan, suggest financing resources and get you in touch with networks of contacts to assist you. SCORE also provides workshops and online resources to help guide your company’s development.

Lacking Confidence

Babson’s research shows that fear of failure is the biggest concern of women who start up businesses. Fear of failure can cloud your decision-making and, worst of all, paralyze you into not getting started.

Fortunately, there are some proven ways to overcome fear of failure and build confidence. One is forcing yourself to face your fear by doing the thing you’re afraid of, which will often result in convincing you that it wasn’t as scary as you thought. For instance, you might put off filling out the paperwork to start your business or file your taxes because the thought intimidates you, but once you actually do it, it’s not so intimidating. A variation on this strategy is to start a part-time business that requires you to practice sales, such as direct selling for Amway. Gaining sales experience is an excellent way to gain confidence in your ability to run a business, since managing your sales efforts involves many of the same skills you need to manage a business on a smaller scale.

Another method is externalizing your fear as something you can push away from you. For instance, write your fear down on a piece of paper and then simply throw it away.

A third method is ignoring it. Getting your mind off your fear by distracting yourself with the task at hand can change your emotional state and make your fear manageable.

 

 

 

Black Is the New Black: An African-American Entrepreneur’s Manifesto

This entrepreneur presents his view showing that he has an internal locus of control all the while taking a punch at reality. His view on entrepreneurship, if applied, will encourage and develop new entrepreneurs, or at the very least, entrepreneurial thinking.

Black Is the New Black: An African-American Entrepreneur’s Manifesto

https://www.entrepreneur.com/article/275740

Black Is the New Black: An African-American Entrepreneur's Manifesto

Image credit: Shutterstock

Today’s business environment is faster-paced, more aggressive and more open than at any point in our history. Yes, you read correctly — I said more open.

Sure, issues remain that affect those of us who have a darker pigmentation in our skin, are female or are part of the LGBT community. However, none of us have to think back too far to realize how far we have come. I am not naive. I have spent the last 20 years in the technology space, and I have never done a significant deal with or worked for someone who looks like me. So before we go any further, I get it. Things aren’t fair, diverse or very inclusive in the tech space. The question is, “What are we going to do about it?”

While this article centers around the African-American perspective, since that is my experience, I believe the same considerations can be applied to any group looking to break barriers in business.

It starts with the kids.

There are plenty of headlines about diversity and inclusion and plenty of articles communicating the historical data about lack of diversity in the past at Big Company X, Y and Z. Current data shows that there are still not many African-Americans in the technology field. I commend the positive response from firms like Google, IBM, Intel and others for their initiatives to improve the number of hires from underserved communities. However, we must start earlier by encouraging African-American kids to focus on becoming job creators versus job seekers. We have to create an ownership mindset, the mental model that allows our kids to see entrepreneurship and risk-taking as the foundations of greatness in business, and reframe the expectation that a four-year degree and a good job is enough.

For those of us on the front line of change in the business world, we need to educate young people about the commitments and courage required to swim upstream in spite of the obstacles. Personally, I was not able to win by clocking out at 5 p.m. every day. My attitude and commitment towards hard work gave me the mental toughness to push through issues that would block the progress of others. I didn’t allow myself to believe that work/life balance applied to me until I had accumulated momentum in my career. My parents always preached that I had to be twice as good to get half as far, period. By embracing that truth, I never expected fairness, only opportunity. I didn’t feel excluded from the “club” when I wasn’t invited to lunch. I didn’t even take lunch because I was using those five hours a week — 260 hours a year — to pass those guys. I created a personal brand where my performance spoke louder than my ethnicity or academic pedigree.

According to Maya Beasley, a diversity expert, “Any student of color looking at the numbers from the tech giants is going to be turned off… They don’t want to be the token.” My hope is that our young, talented African-American professionals who are skilled enough to be hired, resolve not to care about the negative — except as fuel to be an inspiration. Someone has to lead the charge, take the hits and change the narrative from the inside.

Related: Why Diversity In The Workforce is Imperative

Years ago, I was invited to Pinehurst #2, one of the premier golf courses in the U.S., for a business meeting and golf outing. I still recall the feeling as I walked inside and saw people that looked like me serving food, carrying bags or parking cars. None were playing golf. An African-American locker room attendant turned to me and asked, “What do you do?” I explained my role as CEO of a North Carolina technology company, and that I was there trying to win a large business deal. He asked what advice I could pass on to his studious grandson to succeed in the business world. In that moment, was I a token or an inspiration?

Priorities can drive change.

We have youth leagues in abundance for African-American kids to put a ball through a hoop, but we need to be just as committed to mentoring students who want to start a business. Many of us have the means to put our money into tech startups led by women, people of color or those in the LGBT community as opposed to purchasing the bigger house and newer car, but we don’t make that a moral imperative. I encourage those of us who have the desire to make a change to also count the steps we are taking to make a difference.

In my role as a member of boards of directors of private firms, I encourage organizations to look at their diversity numbers. As CEO of Creative Allies, I ensure that our team reflects our commitment to diversity. As an investor, I provide a meaningful percentage of my investments and mentorship to minority-owned startups. The action for all of us is to invest time, money and expertise to build a more inclusive future.

Related: Mentoring Is Critical to Keep Minorities in STEM

As an emerging leader or employee, your job is to be a top performer in whatever you do currently. Our society will always promote, encourage and create opportunities for winners. The world will not be fair because we wish it to be. However, by taking personal responsibility for our success in spite of obstacles, and instilling these entrepreneurial values in our youth, we will smooth the path for those who come after us, and enable more of them to climb to the top of big companies (or build their own).

This change will come when African-American executives and business owners reach back into their communities, universities and entry-level floors to create a new paradigm for our industry. We cannot eliminate injustice from the world, but we can condition ourselves to win with the tools we have today.

The Role of Gender in Entrepreneurship Today

This article gave a brief overview of the role that gender can play when starting a business. Unfortunately, if the data provided here is accurate, it looks as though the gender gap, particularly regarding entrepreneurship, continues to grow. While this article gave a few example as to why this might be happening which included capital raising, work-life balance and education, I’m not sure this tells the whole story. This article left me wondering about what other contributing factors might play into this issue? Why aren’t more women starting up businesses? Is it really just because of family obligations, or, is there something much deeper causing this discrepancy?

https://www.entrepreneur.com/article/291894

Flat Fees v. Capped Fees

Early in the class, we talked about some of the perceived problems with the traditional billable hour, and discussed some alternative pricing structures that attorneys have been using. (See, e.g., this article, summarizing the issues). Of course, some attorneys have turned to flat fee pricing, where they quote and bill a client one fee, without an hourly rate. Other attorneys have turned to capped fee pricing, where they still bill an hourly rate, but will not charge the client a total sum above a certain number.

The author of this article asserts that capped fee pricing is almost never a good deal for the attorney or the client. This is because the attorney has no special incentive before reaching the cap, and loses all incentive after the cap. The author asserts that flat fee pricing is always better, as the attorney has an incentive to be quite efficient. I found this to be an interesting read, and gives us an insight into some of the incentives analysis behind various pricing structures.