I am delighted to announce Andrea Bullock as the Director, Strategic Marketing for Annual Giving and Strategic Marketing team, effective October 27th.

Andrea will lead the team charged with developing personal philanthropic relationships broadly for the University. Her team has responsibility for developing relationships that lead to giving in key segments including: Students, Young Alumni, Alumni 21+ years out from graduation, Parents, Friends and Employees.

Andrea joins us with over 15 years of marketing experience, most recently serving as Media Director at the ViTRO agency in San Diego, CA. At ViTRO, Andrea lead marketing teams responsible for accounts including ASICS, L’Oreal, Heineken, Serengeti, Kaplan University and many others. She played a major role as a senior management leader developing agency culture and values, mission statement,
staff training, client relationships, new business, and internal structures. During her leadership, the media department grew from two to twelve people with billings increasing from $15 million to over $85 million.

Andrea brings significant experience uncovering deep target audience insights and implementing data-driven plans that deliver a high degree of audience conversion that supports business objectives. Her teams have developed award winning Omni-channel strategies, integrating traditional media, digital (display, video, CRM, SEM/SEO, email, paid social), social media, public relations, on-site event
activations, partnerships, direct mail, etc. resulting in high-impact campaigns.

Andrea joins her husband Andrew at Notre Dame, where he is the Associate Director for the Harper Cancer Research Institute. Please join me in welcoming Andrea and her family to the University Relations team.

Brian Couch
Sr. Director, Annual Giving & Strategic Marketing