It is with great pleasure that I announce that Ashley Gerard has joined the Operations & Technology team in Annual Giving & Strategic Marketing as Project Specialist, Campaign Execution.
Ashley joins us from The Tire Rack where she served as Lead Media Buying Support Specialist for 8 years. In that role, she managed direct response marketing, search marketing and affiliate marketing programs. Prior to Tire Rack, Ashley was Marketing Assistant at SC&B Associates, a Colorado based real estate company.
As Project Specialist, she will guide the AGSM team through the campaign execution process, ensure successful campaign launches, and build strategies for improving the process, execution and results of our campaigns. Ashley will work closely with fund & segment owners, and the campaign execution team, to drive collaboration and efficiencies in campaign execution with an eye to achieving departmental goals.
Ashley and her husband, Greg, have 3 children: Riley (9), Isabella (7), and Emily (3)
Please join me in welcoming Ashley to the University Relations team.