Dear Colleagues,

As we continue to develop our marketing of planned gifts to the University, we have partnered with an external marketing research firm that we have used in the past to develop a survey to better understand the decisions potential benefactors make in deciding to make Charitable Annuity Gift (CGA) to Notre Dame.

The first phase of this survey was sent on June 14 of last year to current CGA benefactors.  The second phase of this survey was sent this morning, to alumni, parents and friends including assigned entities that have not made a planned gift.

The data that is generated from both phases of this survey will be essential as we develop a comprehensive marketing plan for CGAs.

Please let me know if you have any questions,

Laura Snell

Associate Director, Badin Guild

Annual Giving & Strategic Marketing

1100 Grace Hall

Notre Dame, IN  46556