We’ve talked about the need for lawyers to put themselves in the shoes of entrepreneurs and understand how to best support them. This article gives the flip side of the story: it discusses how entrepreneurs can think like lawyers to help market their companies. For example, the author (an attorney and marketer) gives the following advice: “Attorneys approach issues from different angles. We know what the opposing counsel will say before he or she says it. It’s all about anticipating someone’s response and preparing a rebuttal beforehand. Content marketers can greatly benefit from this skill, too. That’s why you should promote your content in creative ways.”
In sum, the author states: “Approach future marketing campaigns from an attorney’s point of view. Create worthwhile stories. Adhere to a set schedule. And follow a code of ethics. Improve your content marketing strategy. Think like a lawyer.”
This is really interesting because we tend to always hear the phrase “think like a lawyer” in contexts that do not make it seem like a good or ethical thing. I do believe that the experience of law school changes the way those who undergo it think, and therefore agree with the author about several points she makes throughout. I just never thought it would be beneficial from a business prospective because as we discussed in class previously, lawyers tend to be risk averse which is exactly what you should not be as an entrepreneur. I guess the discussion we had which differentiated between business risk and legal risk makes sense here too.