This startup, Crowd Cow, works like most crowdfunding campaigns, which allows consumers to become “steakholders” in the company and buy a cow to receive the meat straight to your doorstep.
“Crowd Cow, which started taking orders in mid-2015, is part of a growing movement to promote sustainable meat production. The startup creates a market for more grass-fed beef, which keeps more cows grazing on pastures and gives farmers a more sustainable alternative to raising calves to sell to factory farms.”
In this manner, Crowd Cow improves the clarity in the process of meat-processing and delivery. When people buy beef today at grocery stores, consumers do not know exactly where the meat came from or if the meat even came from one cow. Crowd Cow tracks the cow that the consumers place a “steak” in, so that people actually know of the sustainability alternatives to how to improve lucidity in this industry. Crowd Cow has the opportunity to serve that market niche, in turn creating a steadier market outlet for local farmers.
Thus, in the same way, crowdfunding startups have now become implemented in the meat industry that seeks to transform the traditional market to become better integrated with modern trends with consumers today that younger demographics who are especially motivated to make food choices that are in line with their values.