The “Celebrity Entrepreneur”

As the image of the “entrepreneur” continues to change, here is an interesting article on the evolution of the “celebrity entrepreneur”: http://tech.co/gina-rodriguez-celebrity-entrepreneur-2017-03. The article nicely outlines the benefits available to celebrities that ease the transition from “celebrity” to “entrepreneur” – such as, for example, their “influence and capital to get the startup ball rolling.” While I think the article is wrong in its conclusion that “celebrities make the best entrepreneurs,” it nonetheless ties into our discussion of the malleability of entrepreneurship and evolving trend of what constitutes entrepreneurship.

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