Building off of the presentation on Tuesday about reusable bags, this article talks about another individual who decided to try and make a dent in plastic bag use by creating high end designer style reusable bags. I personally like the idea presented in class much more, because the idea in the article doesn’t address the huge problem of constantly forgetting to bring your bags to the store. However, it looks like the creator of the company is currently in 28 stores so apparently there is a market on the high-end range of this issue as well.