Entrepreneurs Should Think About the Law Early

https://www.entrepreneur.com/article/288996

This article discusses specific considerations that entrepreneurs should take into account when starting a new business, including what type of business entity to create, equity decisions, and labor law considerations. The article seems to advocate for hiring an attorney in these early stages, for an “ounce of prevention”.

I was most intrigued by the specific example of Snapchat. The recent IPO documents show us that Snapchat “agreed to pay [an] individual a total of $157.5 million.” (IPO document at page F-28). Further research reveals that this individual was actually one of the original co-founders of Snapchat, one who allegedly came up with the idea for the disappearing images. He then sued for a large sum of money, as he claimed that Snapchat was infringing upon his IP. Because Snapchat apparently did not plan for this type of lawsuit, it ended up settling for such a large sum.

Examples such as these can help entrepreneurs learn the value of taking some proactive legal steps at the beginning of their startup, rather than having to untangle a mess after the fact.

Net Neutrality and the Entrepreneur

https://www.entrepreneur.com/article/289416

This is a one-sided article, but it does raise interesting points regarding the impact of net neutrality laws (or lack thereof) on entrepreneurs and/or small businesses. I think of this from two different angles:

First, if paying for data prioritization is allowed, and the entrepreneur/small business is one whose business model heavily depends upon customers being able to access their website, the small business may not be able to afford to outbid larger competitors. The website may therefore be slow, and customers may become upset with the wait and switch to a different provider (e.g., Amazon.com).

Second, small businesses may experience a negative effect generally from the data prioritization. For example, if a small business needs to purchase a specialty product, it may experience difficulty in reaching the company that sells this specialty product if it cannot afford to pay for priority data transmission. This leads to a kind of cascading effect.

There are interesting arguments on both sides of the issue: Pure capitalism v. net neutrality. This article presents one point of view on the debate.

Self Employment v. Entrepreneurship (in the legal field)

http://abovethelaw.com/2017/02/are-you-a-solo-do-you-think-you-are-an-entrepreneur-think-again/

This is an interesting essay regarding a topic we covered in class a few weeks ago: entrepreneurship versus self employment. This essay asserts that not everyone who opens a solo or small firm would qualify as an entrepreneur. Rather, these people are self employed. The author of the essay seems to define entrepreneurship in the law as: “re-imagin[ing] and reshap[ing] the delivery of legal services…[and] build[ing] that better mouse trap within the profession.”  Essentially, the author defines legal entrepreneurship as a legal startup that delivers legal services in a different way.

Christensen and LegalZoom

Last semester, I did research on how legal technology companies such as LegalZoom track Christensen’s The Innovator’s Dilemma model for disruptive innovation, subject to some important and significant barriers. I will briefly summarize my findings here, but will note that all of my findings and assertions are researched and supported in my final paper for Professor Dolin’s class last semester.

I took as my baseline the chart from The Innovator’s Dilemma of the steel minimills’ progress over time. (Page 90 of The Innovator’s Dilemma, figure 4.3). To briefly summarize for those who have not read the book: The minimills, which are small steel mills, at first could only produce rebar, the lowest quality kind of steel. The big steel companies were more than happy to get rid of this part of their business, since it did not do much for them. Eventually, the minimills learned how to make better and better steel. At each of these junctures, the big steel companies were not worried, because they were focused on what their customers wanted (namely, sheet steel). However, the minimills were eventually able to make this type of steel as well, and basically drove all of the big mills out of business.

In my paper, I found that LegalZoom’s capability can roughly track that of the minimills. The company started with simple documents, such as wills. BigLaw and even mid- and small- law was not too concerned with ceding this market, presumably because those who were using LegalZoom for wills at the time were not going to pay attorneys to draft one anyway.

LegalZoom quickly increased its capability, eventually being able to file patent applications, bankruptcy documents, etc. And, in the UK, LegalZoom now has an Alternative Business Structure license, allowing it to do the most complex type of legal work, as it can partner with (and own part of) a law firm.

However, unlike the steel minimills, LegalZoom faces serious governmental obstacles to performing increasingly complex legal work in the US. Specifically, this includes the ban on fee-splitting, and the Unauthorized Practice of Law regulations. I found that as LegalZoom begins to compete with more complex work–and thus bigger and bigger law firms–the firms, through the organized bars of each state, will begin to seek enforcement of these regulations. Since the “practice of law” is typically not defined well, LegalZoom faces litigation risk, and perhaps operational risk, from these enforcement proceedings.

Thus, LegalZoom’s trajectory is subject to an artificial ceiling from the government, whereas the steel minimills were subject to no such ceiling.

This is only a brief summary of a much longer paper, but I would be happy to discuss any of the foregoing with any of you!

 

 

March 2 – Talk By NDLS Grad, Uber’s Director of Public Policy

On Thursday, March 2, the CDO is hosting a video conference with Colin Tooze, who is an NDLS grad as well as the Director of Public Policy of Uber.

Here is the link to more information: http://law.nd.edu/events/2017/03/02/cdo-and-blf-present-colin-tooze-director-of-public-policy-of-uber/

Interestingly, there has been discussion in the news about how many Uber employees formerly worked in politics on Capitol Hill.  In that respect, it is interesting to see that there may be some overlap between law and entrepreneurship.

Uber has found itself as the subject of entrepreneurial controversy. On the one hand, it creates jobs and fills a niche gap in the market. On the other hand, it may not be the safest travel option for riders and for drivers and may create negative externalities such as “clogging the streets.” It’s also been cited as having a “broken company culture.”

Actually, it seems to me that, at least at the surface, characteristics of Uber drivers actually parallel traits of entrepreneurs. For example, Uber drivers can create their own hours, use their own resources (their cars), and accept as many or as few clients as they see fit. Still, they are not truly “working for themselves,” even though their ability to choose their own hours creates that illusion of flexibility and independence. Additionally, we may see caps on how many hours Uber drivers can work in the future, which is again rebuffs the idea that Uber drivers are similar to entrepreneurs, despite the parallels that exist on the surface. Moreover, Uber drivers are “classified as independent contractors, rather than employees, which could protect Uber from liability.”

Perhaps Colin Tooze will speak on these issues at the video conference on Thursday.

Love seeing young people put ideas into action.

Young entrepreneurship is a really cool thing to witness. Indeed the kid who invented SnapChat went to my high school, and I always marveled at the fact that he not only had a great idea, but that he worked tirelessly to bring that idea to fruition. Theses kids are doing the same.

http://www.tribdem.com/news/vision-young-entrepreneurs-find-answers-at-meet-ups/article_80c244e4-f9f7-11e6-9008-4b08daac76a4.html

Interesting read regarding social entrepreneurship.

Should social entrepreneurs place greater emphasis on measurable outcomes? This writer thinks so…

“The majority of individuals and families [investing in social entrepreneurs] can still be satisfied with basic impact premises and themes, much as they’re satisfied with generalized results from gifts to charities. For now, the democratization of impact investing is being led by values and principles more than measurable outcomes.”

https://www.forbes.com/sites/devinthorpe/2017/02/26/how-social-entrepreneurs-begin-to-measure-impact/#74fca1285787

Survey of Social Entrepreneurship Community Reveals Emerging Trends

Survey of Social Entrepreneurship Community Reveals Emerging Trends

This article discusses the emerging trends of social entrepreneurs and attempts to inform the readers about the perception and actual effects of social entrepreneurship. What I thought was very interesting was the author’s point on technology as a solution to address a variety of problems in society. We as a society tend to point to technology as a clear solution to everything. However, as the author mentions, with the integration of technology in these communities, there needs to be an equal understanding of the technology from the users as well. He states, “In particular, the abundance of “big data” and its potential to offer important insights is tempered by a lack of data literacy among both the public and policymakers.” Thus, it is important to note that technology is not always the answer for curing all or most societal problems in different communities.

Using Design Thinking to make your employees ready for the Internet-of-Things

I think that this article points out something that is really important. Companies risk creating products for which there is no demand if they do not look into the market and what the “value drivers” are for consumers.

Using Design Thinking to make your employees ready for the Internet-of-Things

Recent advances in technology put Internet-of-things (IoT)-innovation on top of the management agenda across industries. It is predicted to increase economic value by $11.1 trillion in 2025 (McKinsey 2015). The Service Science Factory and Noventum collaborated on this article to present a state-of-the art view on the Internet of Things and how to implement this vision within organizations.

What is the Internet-of-Things (IoT) and why is it relevant?

Over the past years, computer technology has increasingly become a commodity as it has become cheaper, faster, more reliable, more efficient, smarter, smaller, portable and more connected. It gave the opportunity to add new capabilities to the things (products and machines) that make up our lives. Consumer focused examples are Philips Hue lights and the Nest Thermostat that receives information via your smartphone about when you are arriving and automatically lights and heats up your home. Furthermore, such systems can learn customer behaviour and act pro-actively, which can provide additional convenience for the customer. However this is only a small part of the opportunities that IoT can bring. There are also examples of fully automated farms, dynamic production lines, smart trains, sustainable offices and examples of IoT implementations in Health Care. IoT-technology is evolving daily and impacting every sector. The basis of all these IoT innovations are the 6 principles listed below and the power of IoT is to combine them in such a way that they provide new services and capabilities that provide value for your customer and your organisation.

How can your organization take advantage of IoT?

“Many executives understand the urgency and know that they have to do something but it often remains unclear what and how” says Hilbrand Rustema, Managing Director at Noventum Service Management. Top management often delegates the development of (IoT) innovation to middle and lower management. Yet new ideas often face skepticism and even opposition across the firm: IoT innovation often disrupts work practices and current product and service portfolios, and can even cannibalize existing revenues, at least in short term. Some employees become worried about their jobs, and can even block innovations. Fresh ideas, awareness for opportunities and positive attitude across the organizations are a crucial breeding ground for such radical innovation. The Service Science Factory (an entity of Maastricht University which combines research, education and practice on service design and innovation) practices a process to develop this positive base for IoT innovation. The process is user-centered, employee-participative, explorative, iterative and routed in (service) Design thinking and its scientific research base.

How to uncover the potential of IoT for your organisation?

The model below can be used by your organisation and its employees to create a practical IoT-understanding by applying the six principles of the Internet of Things to the context of the organization.

1. Set business focus

IoT offers opportunities to realize a firm’s strategy and achieve its goals such as lower cost, customer delight or greater profit. To leverage these opportunities top management does not only need to commit to drive IoT innovation but also clearly determine the strategic goals it wants to reach.

2. Introduce IoT capabilities & Design Thinking

Before further embarking on this explorative journey it is important to recruit an inter-disciplinary team. Having various competences within the team is an essential element of the Design Thinking philosophy and will ensure that you incorporate various perspectives on the business challenge that has been set in the previous step. The team should understand the potential capabilities of smart products and computer technology and the value drivers of their customers and the market they are operating in. Without learning how to think in networks and eco-systems and understanding the value and potential of data, employees will not know how IoT can be applied to the organization they work for. Reflecting on the principles of IoT and best practice cases is a good way to broaden the employees’ perspectives. In addition, without knowing what the value drivers for customers are, or what is happening in their business environment, companies might end up developing services for which there is no demand. Identifying the needs (pains) and ambitions (gains) of your customer should be the base from where you develop your IoT driven innovation, the selection should be based on the alignment with your brand values and business ambitions

3. Ideate IoT innovations

The field of (service) Design Thinking provides various ideation techniques which are used by the interdisciplinary team to spark creativity. This results in ideas that embody both the opportunities that IoT can provide as well as the various perspectives of the market and the organization. Mapping out the value proposition that the IoT innovation provides will help to always incorporate the customer perspective in the idea development.

4. Share, combine and prioritize ideas

The collective sharing of ideas strengthens the feeling of organization-wide involvement and the collective prioritization drives commitment. It is also an important moment to receive feedback and see if ideas can be strengthened by combining them with other ideas and initiatives that are present within the team and the organization.

5. Map the eco-system of the IoT innovation

IoT innovations typically involve a complex eco-system of actors, components and connections. Visually mapping out eco-systems (e.g. conceptual blueprints), on both macro as well as micro scale, reveals possible challenges and needed resources to realize the IoT innovation. Furthermore such visual blueprints make it much easier to discuss how the IoT will function and look like with team members and other stakeholders.

6. Identify the business implications

Understanding and showing the required investments, risks, and (possible) impact is a crucial part of the development of any innovation. Gate keepers within the organization want to know what the organizational implications are and what they can expect on their ‘return on investment’. Developing and validating the business case is a good way to convince important decision makers in the next step.

7. Pitch to important decision makers

For innovations to be implemented, ambassadors are needed to create internal alignment. Especially in large international organisations with multiple divisions and functions, this is critical to the success of any IoT initiative.  Therefor pitch-like presentations towards (top) management and other parts of the organization are needed to create a coalition of the willing and obtain the funds needed for further development and implementation.

Where are we now?

In summary, the outcomes of the above process are not only great ideas but also cross-functional teams that take ambassadorship for their IoT innovations. The employees are made aware of the opportunities with IoT, will identify opportunities in their regular business and drive the change. Thereby your organisation is prepared for the service transformation. The seven-step process is in essence a process for changing the mindset towards an IoT future. In the end, your employees are the base for designing IoT Innovation – Not the technology.

How to move forward?

Once a new or improved IoT-driven service or business model has been identified, carefully selected and accepted throughout the organisation, the next step is to actually start the development and implementation of the new or improved service system. This usually has far broader implications than defining the value proposition, ecosystem and business case as the disruptive nature of IoT enabled business models often affect all areas of the organisation. The implementation therefore requires a clear strategy and roadmap including the definition of a clear marketing & sales strategy, the design of a detailed delivery model and the development of required human, system and organisational capabilities. Without a well prepared implementation strategy and an agile attitude towards unforeseen events you risk losing not only the momentum you created in the IoT-explore phase but also the return on investment of your new services portfolio.

About the authors

Damien Nunes is project leader and a service designer at the Service Science Factory (SSF). SSF is an important valorisation entity within Maastricht University that focuses on service and business innovation in the form of projects, research and (post-graduate) education. Damien originally has an engineering and design background and developed himself further in the field of service and business innovation from a design thinking perspective.

Dr. Dominik Mahr is Associate Professor at Maastricht University and Scientific Director of the Service Science Factory. The Service Science Factory (SSF) supports companies to identify business challenges and design service innovations. Being a part of Maastricht University SSF combines research, education and practice on service design and innovation.

Rosanne Gresnigt has an MSc in strategy & organisation with a focus on service management. As Consultant at Noventum Service Management she worked on service transformation projects in various manufacturing organisations across Europe. Key specialisations are: advanced service strategies, service life-cycle management and service marketing & sales development.