This spring, ND Cycling is partnering with Bike the Bend and the South Bend Silver Hawks to promote reading and healthy lifestyles in local elementary schools. Swoop’s reading club encourages elementary school children to read for small incentives such as Bike the Bend bookmarks, posters, and coloring sheets. Once each student has hit a “home run” of reading, they win a ticket to a Silverhawks game. At the start of the reading program, the Silver Hawks’ mascot Swoop goes to the school for an assembly to talk about why reading is important. ND Cycling, in race attire with bikes in hand, speaks to the students not only to promote reading, but also to show how cool bike riding is!
