by George Rugg, Curator, Americana
Thanksgiving Day was instrumental to the growth of American football. A season-ending game between the previous year’s top two college teams was first scheduled for Thanksgiving in 1876. In 1880 the contest was moved to New York, where it evolved from game to social event, inaugurating the city’s winter season.
By the time the 124-page “memento program” shown here was published, in 1893, the Thanksgiving game was attracting 40,000 people and earning the participating schools (in this case, Yale and Princeton) upwards of $10,000. It was also providing ample fodder for the dozens of New York dailies, whose exhaustive coverage brought college football to broad new constituencies. Many faculty and trustees had misgivings about all this attention, about the loss of old Thanksgiving traditions, and about students’ postgame celebrations in the city; these factors and others led to the abandonment of New York after 1897.
Football-shaped programs were published with some frequency in the late 19th and early 20th centuries. In the case of this 1893 Yale-Princeton Thanksgiving program, the rectos of each leaf contain athletic and school information of various kinds, while the versos contain decidedly upscale advertisements.
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