Paul van Vlissingen, owner of the Dutch company SHV (Steenkolen Handels Vereeniging), commissioned the noted book maker Irma Boom to create a volume to commemorate the anniversary of his family’s firm. Boom had full access to the archives of the company and the family to aid her in conceiving what became a 2,136 page tome.
Given full artistic control and no budget, she spent five years fashioning the volume. It is a most unusual creation, incorporating a wide range of surprising and innovative design elements. As an example, the edge of the text block displays a field of tulips when its pages are flipped from left to right, but flipping them the opposite way reveals a poem.
The book’s contents are arranged in reverse chronological order, and are unnumbered to encourage accidental discovery. Pages are perforated and use different inks and typefaces. Irma Boom has received many awards, including a Gutenberg Prize, for her book designs. The SHV Think Book is her most celebrated work, and was acquired by the Museum of Modern Art as an international icon of Dutch design.
This work is licensed under a Creative Commons Attribution 4.0 International License.