Tag: public audience

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On the Process of Writing a Pop History Book


Reviewer #1: This is an important article. Although the topic is quite specialized, the application of a methodology normally applied to the Middle Ages to a neglected early modern topic is a useful tool for further investigation of less documented subjects.

Reviewer #2: The author’s argument is unoriginal and uninteresting. There is room for a retelling of the story, but this piece of writing is not it.

As medievalists, our scholarship and self-esteem are to a large extent governed by Reviewer #2. Or rather, they are shaped by an entrenched system of abstracts, standardized book proposals, peer review, impostor syndrome, and desperate self-scrutiny in hopes of avoiding that Reviewer #2. In the course of writing a medieval history book aimed at a popular market, however, I (and my self-esteem) fell headlong into a rather different process. After my earlier post concerning my book, How to Slay a Dragon: A Fantasy Hero’s Guide to the Real Middle Ages (Tiller Press, 2021), some readers expressed interest in hearing more about the process of producing a pop history book.

A small disclaimer: I cannot adequately compare the scholarly and popular processes, unfortunately, because I am currently working on my first academic book proposal, also unfortunately. Nevertheless, I hope that my experience can prove helpful and even hopeful—if I can make it through this process, so can you.

The Ambush(es)

Relieved that academic conferences might be dwindling in the Zoom era? I was actually approached by a representative from Tiller Press (a Simon & Schuster imprint) after an in-person conference panel on Internet public history. It was not an open-ended conversation, however: she had a specific book for me to write, a coffee-table volume on people of color in medieval Europe. Since everyone wants to write that book right now, I was eager to set up a later meeting to discuss the possibility.

I decided in the meantime that such a book really needed to be written by a junior scholar of color, and I am white, so I thought the meeting was going to be short. Instead, now was the time the editors on the other end of the call asked me what I would like to write. Sure, I have plenty of ideas—but I did not have a practiced elevator pitch for any of them. I stammered out several, and miraculously, they jumped on A Fantasy Hero’s Guide to the Real Middle Ages.

Well, “jumped on” meaning I would have to prove the viability with a book proposal.

Image of Christine de Pizan (Cristina da Pizzano) lecturing from her works in British Library, Harley 4431, f.259v (1413).

The Book Proposal

Fortunately for us, this bears some similarity to the academic version, except with a far stronger focus on potential sales. The publisher wanted:

1. A short abstract: a 1-2 sentence publicity blurb to entice readers quickly.

2. A long abstract: 250ish words in which to:
(a) describe the premise in more depth
(b) explain that the book would be based on proper primary and secondary sources
(c) present the desirable “P crossed with Q crossed with R” description of the contents (in my case, “Rejected Princesses meets Lords of the Rings meets TV Tropes”)
(d) set out the probable audience
(e) justify its current relevance (its gender- and race-inclusiveness, in light of Internet discussions)
(f) finish with an “awesomeness” factor (“How to Slay a Dragon reveals a Middle Ages far more outrageous than any fantasy fiction could hope to be.”)

3. An author profile

4. A projected outline

5. Multiple sample chapters

Fun fact: only one of my three sample chapters made it into the book.

Don’t Panic

This was—and remains—the hardest part for me. If you think you struggle with impostor syndrome when submitting an article, imagine how it feels when your contract mentions royalty shares from the potential sale of audiobook rights and other people being hired to write a sequel. I know to say that may sound like I’m bragging, but trust me, all I feel inside are knots around my heart and maybe a little nausea. So please be aware before you start the process of writing and publishing a pop history book: it’s not a matter of “pick a manuscript illumination to plop on the cover, contact the archive, and get the rights.” Your editor is going to mention “cover art” and “hiring an illustrator,” and your job is to not panic.

I was not good at this.

Writing and Editing

Rather than deliver a full book and then revise it wholesale, my editor (the wonderful Ronnie Alvaredo) required me to work in pieces. The nature of my premise means my book has around forty short chapters, and she set up a schedule for me to submit three new ones or three revised ones at a time. She also asked me to start with a few chapters that I thought might make good advance chapters to show the sales team and potential corporate buyers. No pressure! So I was always revising other chapters as I was writing new ones.

Another important factor for medievalists to keep in mind is that we are the experts, not the editorial team—not just in terms of information, but in terms of how medieval as a field works. I lost count of how many times I had to explain, “We simply don’t know exact dates or a location and also the author’s name is probably a pseudonym.”

The Best Part

There is no Reviewer #2.

The Worst Part

That means you have to be your own.


Cait Stevenson
PhD in Medieval Studies
University of Notre Dame

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How to Slay a Dragon (and Reach a Public Audience)

If you ever fall asleep and wake up in a strange fantasy world, there is no reason to panic. Even if you have never rolled a d20 or published an article on Tolkien, you probably know you will be meeting your traveling party at an inn, dealing with a dragon or two, and feasting like it’s 1480 and you plan to commission a 124-folio illuminated manuscript account of your wedding that will also be printed for distribution to a wide public readership. [1] You know these things because a facsimile of the Middle Ages has been host to wizards, jinn, and paladins since Lord of Rings, since Gothic fiction, since 1000 Nights became 1001. And now you can know that medieval history holds all the answers you need to survive and triumph in a five-volume fantasy trilogy.

At least, this is the premise of my new book, How to Slay a Dragon: A Fantasy Hero’s Guide to the Real Middle Ages (Tiller Press, 2001). It is a handbook for heroes that uses fantasy tropes as allegory to teach medieval history–and a little bit about critical interpretation of sources along the way. Throughout the book, you take on the role of an illiterate peasant (a Chosen One?) called to a quest (slaying a dragon, saving the princess, figuring out what to do while the princess saves herself), and every chapter presents a common trope–the more magical, the better–as a problem to solve.

Befriending the Enchanted Forest might not be possible because enchanted forests do not exist, but Muslim and Christian rulers alike showed off their power and riches with silver forests filled with golden chirping automatons. Medieval patterns of evangelization and conversion demonstrate the exact opposite of Bringing the Old Gods Back, but the Sphinx guarded the desert outside the Fatimid capital, and Abu Ja’far al-Idrisi (d. 1251) wanted to know why. (Caliphs were more interested in staging races up the Great Pyramid and throwing torchlit parties at Giza.) If you have ever needed to survive some shrieking eels or use linguistic evidence to reconstruct Early English beacon warning systems, How to Slay a Dragon is the book for you.

From the standpoint of writing the book, on the other hand, one of the big advantages of working with an editor and sales team at a major publishing house was to see what did and did not appeal to them along the way. The ideas seem basic, especially from a classroom point of view, but the publishers’ explicit acknowledgment of them suggests both their necessity and a feeling that they are lacking in the overall public discourse on the Middle Ages.

The “medieval world”

It was vital to me to write about a “medieval world,” not just the western Europe that underlies traditional fantasy (or as I like to put it, A Fantasy Hero’s Guide to Fifteenth-Century Germany and Tenth-Century Cairo). What “medieval world” does and should mean in scholarship is constantly in flux, but I ultimately settled on a spiderweb approach: the economic and cultural networks that criss-crossed the world around the Mediterranean, with branches stretching out to the Sámi, Mali, Sumatra. My editor was thrilled that this approach acted as a counterpoint to narratives of the mythic white Middle Ages, and suggested that the push to diversify the fantasy genre has made average readers hungrier for a historical accuracy hunt in the medieval Islamic world as well.

Analyzing primary sources

Although most of the 1000-1500 word chapters bring together information from three to eight secondary sources and the occasional primary, several chapters zoom in on one or two primary sources, for example, John of Morigny’s Liber florum (“How to train a wizard”) and Bertrandon de la Brocquière’s Le Voyage de Outre-Mer (“How to cross the barren wastes”). [2] My editor thought readers would respond really well to my method of talking the reader through the source bit by bit, gradually revealing its own genre elements and how we should not take primary sources at face value.

Being specific about time, place, and origin

Because How to Slay a Dragon is essentially Medieval Studies 101 using a fantasy epic instead of a timeline as its narrative, I tried to be very specific about the time and place of every anecdote, event, or text. I was surprised at how strongly my editor stressed this point as well. But even more, she insisted that I include background information about primary sources. Once again, I think it’s a good lesson that people are hungry for firsthand access to actual medieval writing and material objects, but also to know how to understand them.

You, the hero

Throughout the process, the strength of the book’s quest through-narrative was the biggest point of contention between my editor and me. My original vision was to use the tropes as an excuse to talk about the “cool parts” of medieval history (need to cross a cursed swamp? Let me tell you about bathhouse ghosts and London’s public toilets). But the marketing team in particular pointed to the self-insert, immersive aspect of fantasy gaming (computer and tabletop) and even fanfiction, not just reading, in terms of how people engage medievalist fantasy. After all, as Tolkien himself pointed out in “On Fairy-Stories,” part of the eternal appeal of fantasy is the escape into another world–your escape.

Although the first three points are foundational to how I, a medieval historian, approach the Middle Ages, I find it significant that my editor and marketing team believe so strongly in their place in books aimed at a popular audience. And if you are interested, of course, I invite you to see an example of how they can play out in How to Slay a Dragon: A Fantasy Hero’s Guide to the Real Middle Ages.

Cait Stevenson
PhD in History
University of Notre Dame

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[1] The text and its illuminations are translated in Jane Bridgeman, The Celebrations at Pesaro for the Marriage of Costanzo Sforza & Camilla Marzano d’Aragona (26 – 30 May 1475) (Brepols, 2013).

[2] Claire Fanger and Nicholas Watson (eds.), John of Morigny: Liber florum celestis doctrine / The Flowers of Heavenly Teaching: An Edition and Commentary (Brepols, 2016); C. H. Schefer (ed.), Le Voyage d’outremer de Bertrandon de la Broquière (Ernest Leroux, 1892).